In what way "Xbrick" name relevant to its purpose, since it was an exchange? Does Xbrick will similar to building of blocks? I don't think it is an ideal question but most of the time, we need to know what are the significance of a certain project. If I will buy XBC (Native Coin of Xbrick), what are the benefits that I will get?
It's not all about the name of the token or the project but the services and the vision it wants to achieve in the cryptocurrency world.
Just remember the saying "Don't judge the book by its cover". The only thing matters are what this project trying to achieve.