Gold:

Monetry value = scarce, fungible, decent medium of exchange, potential unit of account.

Utility value = good at making physical jewlery (malleable)

Bitcoin:

Monetary value = scarce, fungible, excellent medium of exchange, potential unit of account.

Utility value = ability to record data in a global immutable encodable ledger (single source of truth)

For the people who understand golds potential but discount bitcoins. Realise that in an increasingly globalised and digital world, immutable uncorruptable record keeping is much more valuable than the ability to make jewlery.