as they say here, they need to offer new things, there are already several competitors in the field of marketplace with cryptos, the good thing is that it is already a solid company with support and good partners
Then, it is more advantage to them because they have a good partners which will help them in terms of advertising their project. Also, I am sure that the team will do more strategy to pushed their platform to be more popular here in this forum and also in some social media sites.