Alice, novacoin's website has been down for the past few days. If it goes on like that, people would be really concerned and may start to dump, which will negatively impact market cap. New users certainly cannot download novacoin wallet, or even read about novacoin. I tried to do that in the past few days and couldn't. This website downtime could be a one-time event or not, we'll have to wait and see to make any balanced judgement, but it certainly doesn't add to novacoin's credibility at this point.

Stability of the network and active developers maitaining their software and fixing it promptly should any bugs happen to the software or the network are two most important factors. If the website is down, who is maintaining it? It can go by itself for some time, but if devs don't invest time in it, it would be a slowly dying enterprise. I am not saying NVC is dying at the moment, just it doesn't look good from the marketing perspective right now.