One thing that is very important about the project is understanding that Swarm token holders are the actual de facto owners of the Swarm blockchain. They are the ones who will decide on the parameters of the system, fees, investment opportunities that will come into the platform, assets that will be supported and much much more. The benefits of blockchain for creating a fully decentralized network where the participants are the actual stake holders are enormous, not to mention the necessity for transparency in the voting module that has been implemented where all these decisions will take place.
I can understand it is hard to grasp this at first, specially because Swarm is so similar to any web app at first glance. It is only when you start to learn how the network operates that you begin to appreciate the design choices that were made and why being on the blockchain is imperative to the goals of the project.