We've made it our focus to be user-friendly. The first thing you'll do as a user is log into the app with your ZIX, select which gift cards you want to buy and then pay instantly with ZIX or another cryptocurrency. You can even do this inside the store! Say you’re at the Nike store shopping and want to pay with Ether. While you’re in line waiting for all the ordinary folks to pay with fiat currency, hop on the app and in 3 taps the cashier can scan your phone and you’re out the door.