Thanks all. I guess I was hoping for a more specific feedback.

For email, a simple paragraph explaining what it is and why they should support it.

For in person, a quick summary of the technology and its benefits.

I guess I'll put together my best effort, but I think others who have more experience with this could do a much better job than myself. If we all had this at our disposal and we shared that information regularly at the stores we frequent, that could really move the needle.