Cuz supply and demand.
I made more on alt-coins today and yesterday than on Bitcoin. What gives? Namecoin up to $6+, that's past what LTC's ATH was until this month. LTC up to $19+? WTF Even FEATHER COIN, that's right, fucking FEATHER COIN, is doing well. I think people are just treating the more popular alt-coins as just extensions of bitcoins.