Does this project still go ahead if it doesn't reach hardcap?
Of course it should, the basic thing is the softcap which have been reached, it means whatever they need for the development of the project has beh attained, hardcap is giving it more power to achieve much more... You get it?
Project is very very safe now. They reached softcap already. See how they are continuously announcing partnerships. Sure to be one of the best project of the whole lot now and going to be best ICO tokens for the investors also.
You're right, i'm sure investors and brands will not love to partner with any project that has no feasible concept, so there presence in this project is an indicator of how successful this project will become, they have given the community, partners and investors a whole lot of reason to be part of this and so this creates confidence in this ICO