One of the common problems of every online company is lacking custumers support and
In order to have a successful business value chain, you must know how to catch the heart of your costumer and also you should have a good communication with your costumers, so that the costumers will build a trust and support, not only in your business but also in you.
The customer support part would prove to be difficult and expensive. Why? because they are about to launch three platforms. That would involve different processes in each and customer support would have to study that. Each of the platform would need their own customer support team.