Well, I like the main idea of the project as well as its name.
It will be like a VIN base for cars but for the luxury watches. But from all statements of the project IMO the hardest part to implement would be the to public into blockchain names of the actual and future owners of those watches as many of the owners will wish not to be mentioned publicly and like to remain private.
In the blockchain will be hunted information about the hour the form of the record is
https://github.com/chronobaseio/chronobase/blob/master/Ethereum%20Blockchain%20record on all the data about the owner will be stored on the closed server of the company ChronoBase according to the new rules on the protection of information in Europe. When a watch is passed to a new owner, information about the old owner is stored on the ChronoBase server and is not available for viewing