Typeriums primary strategies for growth are to embrace the network effect and to offer a loyalty program that incentivises the use of the service.
Interesting. Please, tell more.
The marketing strategy focuses on creating a network effect with Typeriums decentralised trust and reputation system.
The bowling pin strategy will also be used, starting off with a niche market (the existing cryptocurrency community), then moving to other niches and broader markets.
What are the other strategies?
Just like in its initial stages of expansion into the crypto community, Typerium will focus on the supply side first and work to become accepted in even more locations globally.
Supply will increase exposure and people will be more willing to try it through trusted merchants.
You're right bud, well as I read on their transparency and trust that makes me curious on how they are going to attract those users on this project can be trusted which make sense to know about the kind of strategy there are going to do. I hope the team may do some convincing concepts about this project to be more attractive here in crypto currency world.
Gaining the trust of the people coming and joining the project might really a big challenge for the team working behind it. Even how attractive the team can do for the project if it can't show transparency at all, it's a big problem in gaining the trust they needed to have the right support for this one.