If time will come that FB ads profit will be shared to the content creators and users of it. FB will be like youtube, sharing of revenue is one of the best way to make his social media earn more and stand greater. But what basically on his mind is even the profit isn't shared, he has a lot of users already so he can stand still and depend on the companies work. It's a company and business but if that will be on his mind in the future then how he will allocate the profit? What's in reality now, many are using facebook and are earning that much through individual ads, paying an FB page just to advertise a product or service or put the ad on pin in groups.