Well yeah, they should be, but if there's no repercussions for those that don't do anything then why would they bother doing any work? Most are just happy collecting a pay-check for doing the minimum amount of work and all that essentially includes is paying the users as long as they've made the minimum amount of shitposts. Until there's repercussions for those that do little to nothing about their campaigns then nothing will change.
I dont understand why Theymos hasnt wanted to punish bad managers. First he came up with the serious discussion boards, then, the merit system, and he finally said that if the merit system didnt work out, he could even remove signatures completely, but he was never considering what would be for me the most direct and easy way to deal with the problem.