I have seen other similar health project which they were offering a subset of what is offered here, with almost unknown people, gathering 30M. I don't understand why this is not going like hot pies. 
I already participated in a similar project, as a result, this is one of my most unsuccessful investments, now I am bypassing health projects
why do you say that , it havent launch yet
Premature assumptions are often not good as we tend to disregard projects that are somewhat not attractive but in the end we feel sorry we neglected them because it performs far better than we have expected.
To look on to a situation with open mind and a fresh attitude is very helpful.
Learning from experiences is good, but to project them to another topic without being aware of the here and now is often bad.