I think that if it were MY company, I would prefer to see my ad (signature) in one merited post per week instead of 25 shitposts per week.
I would like to hear campaign Managers and more veterans members here. Probably it's not possible for now, but maybe something similar in future?
Look at it as from the youtube ad system. They might not want their ads on racist youtubers, the ones who spread hatred,etc.. but they still want a larger viewer base. Advertisement is meant to be seen by as many people as it can.
If I were to own a business I'd probably prefer 20+ quality posts and a bonus for merited posts as a motivation.