According to their white paper they will promote blockchain technology whereas they can also educate the public about the benefits of a blockchain, most of that what I really like is creating university scholarships which is through blockchain technology many students who deserve to get a degree will have a chance to have a diploma.
What's really great about it is that they are already started operations before their tokensale, which means their venture capital raising was succesful and since the platform is already working, they already generate revenue, though minimal from their operations. They intend to use their tokensale just for additional capital and for these kinds of activities, I think they are noble for providing university scholarships through the blockchain/crypto currency industry. Their tokens are to be used in obtaining discounts and rewards on their platform, too.
Well, its good to know that, although not all people are aware about the blockchain technology/crypto currency but if they use it to have a scholarship it will become easily adapted by the students which they can support and promote XBrick as crypto currency exchange.