Please quote prices in mBTC, not BTC. BTC is a thing of the past, we need to adopt mBTC. BitcoinAverage.com is very influential, please be the leader!

At the moment of writing:

Mtgox $1.092
Bitstamp $0.978
BTC-e $0.898

This should be by default, as bitcoin newbies would be unlikely to change the default.