Yeah, safello would be 'the killer' with these features:
- Ability to set limits on purchase ("I want to buy for X sek, if the price is - Ability to sell BTC (with similar limits).
I suspect, though, that this is altogether a different service. It would mean that I have to put money into my "account" with them, and they would have to hold it until my conditions are met. That kind of service is a lot more complicated than a simple "got money, purchase BTC". Probably different legal rules, but I'm not a lawyer so that's just a guess.
That sounds like an exchange.
