The thought process is to provide a stable platform which is an alternative to the cutting edge nature of ETH.  They have also modified the Monetary policy and adjusted the way the difficulty works, which is called Flux algorithm and is exclusive to UBQ.  I feel this platform is very methodical in the approach and is playing a long game in regards to adoption and market-cap growth.  There are a lot of things happening behind the curtains if you start to do your research. Sparrow, Escher, Shokku, just to name a few sub developments by the community. One notable milestone will be an addition to the Einstein Exchange which is implementing an alpha-point back-end.  This will allow the major exchanges to simply click a box to add Ubiq to their exchange.  This exchange will also support a direct fiat onramp as well as a listing normally reserved for the top ten currencies. Pretty exciting opportunity providing liquidity and exposure.

I like to think of Ubiq like a really well built Honda.  Reliable and stable...

But hey that is just my two sats... Feel free to read up and make your own financial decisions.