Of the people I've spoken to about BTC, they all feel they have missed the boat. Everybody wants to realize the 'early adopter' gains, so they move to research alternatives. It leads them to LTC where they easily buy in to its supposed advantages in hopes that they can get rich on minimal fiat.
I have a feeling it's going to end badly for these folks. LTC might hit $100, but at that point I can see it stagnating and crashing. This assumes LTC does not achieve vendor adoption. If it does, perhaps it will have staying power.