We used to talk about Bitcoin at home, we forgot that my 6-year-old daughter could have understood many things.
She knew bitcoin, and bitcoins will help her go to college.
Not long ago she asked me angrily: "Did you lost my college fee?"
Today she told me: "Dont click on the page, you'll lose Bitcoin."

So it is not "a xbox one", for many families, this is their children's school fees, their pensions, their future.