I think because of the airdrop there are much more people reached about the project. Hope there are not only airdrop catcher...
Most of the crowd are airdrop catchers, even in telegram you find more bounty participants than actual project supporters

This is a general problems nowadays, most people are only trying to catch up airdrops. However I stil think that airdrops can be used to spread the word about projects. And this project is still very interesting!
Especially with a project like this. Maybe the airdrop tokens will be enough to watch a nice movie. That would be a big incentive to try out the platform when it launches,