Good question..
I noticed the first message was from late 2017. The landscape became even wider since...

It is difficult to separate the good from the bad. My personal thought on ICO´s is that they are just a quick way of crowdfunding, that´s it. A lot of companies and start ups will try to look like they are crypto related, although they are not. Not really..
It makes it so much more difficult to find the good products and ideas in such an environment.

For me at time of writing there are some very good ideas out there, but the marketing is oh so very important. Some of my personal favorites now are Brickblock, Crowdtoken, Bethereum, Plaza & recently, Typerium: https://www.typerium.io/.
They really offer a product or service that makes sense. Well, at least for me it does. But the challenge will stay I think, to find the ones that will prove to be of any value in the future.