I think because of the airdrop there are much more people reached about the project. Hope there are not only airdrop catcher...
99% of the people joining all the airdrop are usually just interested in getting free cash, unfortunately. I don't believe are a very effective strategy.
Yes, most participants are just interested to get free coins with little effort. But at least it can bring a new people to be aware about the existence of this project which is good for cryptoflix future.