Lets start a mining hardware company with a website, pictures and preorders and stuff. Nice return policy in real money - get bitcoins let them sit and return the money in USD after a couple of months since, in all fairness you return the investment people made but take the profit of btc value increase. No harm done but no one happy either :X except the website owner :x

And even if the company is legit and makes what it promises if btc keeps rising like this your 1 btc payment would be 0,5 by the time they deliver.

Personally would like to get my hands on some nice asic miner to toy around with but don't wanna pre order anything.