First of all this will be great for the industry in terms of publicity. i would expect face books coin to do very well once it is released because Facebook is the leading social media outlet and its customer base is huge which would mean the almost all of its members are prospective customers.It has also been shown that they can influence the decision making process of its members, Facebook offers a good product and that alone would push the price of its coin as their track record would have people scrambling to get some of their coins which would drive up the price as one would expect that demand for it to be high.