What I like about ARAW is that they offer both an on-chain transactions, and off-chain transactions. I think this is very important for the project in order to get picked up by retailers worldwide. A lot of projects are only focussed on-chain, which makes sense in a way, but it will be hard to on-board the off-chain parties and consumers. Besides this I rellay think the mobile app will prove very valuable!
The ARAW´s bounty program is very nice to, I joined the Airdrop a while back, and I will be getting into the bounty as well!