A scam doesn't require force of any kind. I fail to see how the fact that nobody was 'forced' to do anything exonerates RS in any way.
Nobody was "scammed". mcxNow is up and running. Private site and private rules. You are not the owner of mcxNow. So why do you want to dictate rules?
So you're against individual freedom and voluntary exchange. So you're just another statist wanting to regulate and dictate how people use sites.