Here is my checklist, when I am studying an altcoin:
1) Whitepaper, does it exist, does it solve a fundamental Problem
2) Is it a Protocol on its own, or is it just a token based on an existing platform
3) Potential Network effects
4) Transparency of Team. Real faces, what have been existing steps in professional life
5) Community. Already in place, how active, just bounty hunter or good conversation about different concepts
6) Marketing, only focussing on token sale or active Management of different communication channels
7) How many coins in circulation, currently and in future