This is just how the world works. Bitcoin became a "Store of Value" Rather than a "Way of transacting" now. They have a choice to increase the block size for transactions to be faster, but they never did. Well, I guess you better find another coin if you want faster transactions.
You are right, some of the people are too much focus on the value of Bitcoin and forget to consider that Bitcoin should be more spreadly known to be used in transaction or on payment...