you are absolutely right. Imagine if there had been no competition in the first few years of the internet, then we would all still surf with Internet Explorer 5 :-)
I hope Vanig is the new Netscape / firefox and takes online shopping to a new level
Oh dear god don't even joke about that, IE5/6 omg the horror, don't bring back memories! From someone whos done web development your gonna give me nightmares! As for vanig though, your definitely right, industries like retail tend to get into their groove until something shakes them up, the last time that happened was the internet bringing us amazon, it shook up brick and mortars like no ones business, it will be interesting to see if blockchain based distributed networks can shake up the market of the online retailers like amazon did to the brick and mortar.
lol @ bad memories from IE5/6; Oh boy it was terrible especially when you are developing for cross platform, it was always best to just ditch it and not support it. In regards to Vanig I think their best way about is to focus on their unique points especially that the competition is quite fierce.