I agree with you, Its only " marketing propaganda." just trying to get back to the current system. "trust in the third party."
Nor do I think it will benefit from its technology, just a modern version of hardware wallets With great gravity in protection.
It is trying to use the name of Bitcoin as a Marketing strategy
yes, HTC exodus is created to complement the blockchain ecosystem, there are many applications inside such as Decentralized Applications and others.
It's just trying to catch up with the wave