imo there is noone who could be a direct competitor to netflix, amazon or whatever anymore. like you pointed out, cryptoflix is going another way instead of streaming only content, it will also develop content.
I think about this exaclty like you pointed out. It's not only develop content, it's also offering video on demands, on platforms like netflix, amazon etc... you a monthly subscription
As far as I understand about the project they also have a video on demand model aren't they?