All those People are still buying bitcoin because all of them are believing with the ability of bitcoin to be one of the best way for having better future. Although you are unlucky at that time don't be discouraged everyone of us have their own time to be successful. Bitcoin could gives people more opportunities to earn profits. Even though bitcoin is so risky most of people would trust to bitcoin because they think this is the right moment to achieve their goals..
People know bitcoin is a good way for protecting their money. Banks are not trustable all the time. Bitcoin is a method to store your money inside, lots of people benefited from this method so far.