Definetely it's bad! THe banning stops growing of the usuage of Bitcoin! It's gonna be a bid diadvantage to Bitcoin!
According to my observations that is bad news because many people from China are investing in large quantities. with the ban it may be the amount of investment will decrease. Because china is the largest bitcoin user in the world so when they are banned it will certainly have a very big impact too for bitcoin prices.
China is a huge cryptocurrency market. Their Bitcoin exchange ban will definitely have a negative impact on the market in that country. Most likely the market will be affected by a relatively large impact.