imo there is noone who could be a direct competitor to netflix, amazon or whatever anymore. like you pointed out, cryptoflix is going another way instead of streaming only content, it will also develop content.
the reason cryptoflix will be different from netflix is that it will not only offer streaming services but also content of own production, this particularity of the offer can make the difference with the other competitors of the sector...
Netflix has thousands of content.
The different with cryptoflix, people will own the content with crowdfunding. Not cryptoflix. It is something very unique.
As pointed cryptoflix is not going to be the same as Netflix or Amazon even if the share some features.