Ok. Just a few minutes of research later, I, too, could clearly see that this is a scam/fake ICO. It was set up by the SEC in the U.S. I just couldn't post right away, cuz I'm still new to posting (I was a lurker for a long time before recently finally creating an account) so I had to wait 6 minutes.......
Amusing, I suppose, but also crazy. It is pretty nuts to see some of the comments on here-- did you guys who are speaking positively of the "project" go to the website before promoting the "bounty?"  Or, are you just trollin'/having a laugh?

For anyone who has not gone to the website:    If you try to click on "Buy Coins Now" buttons, it takes you here: https : // www. investor. gov / howeycoins    
......
Kind of does highlight just how easy it can be sometimes to scam ...