These days, hardly any ICOs have what it takes to give 100% confidence to investors like me.
They come up with the most random ideas and spend a few 100k dollars on marketing and building hype. Then they have token sales where pre-sale investors are given discounted rates. They end up dumping the coin as soon as there is an exchange listing.

In fact, I know of only one ICO in recent times that has not done this. Blockgrain.io team had the foresight and fairness to keep presale price equal to main sale price. This shows what intentions a team has. Less focussed on greed and more on onboarding the right people.