The problem of this and any project is really this.
Sell as low as possible. As long as people think that way in a currency, it will be worthless. And with that the creators of the projects stop developing.
This project generates a maximum of 22 million coins according to its website. If each comes to worth $ 1 will be 22 million dollars. A minimum amount for the market of currencies that go around circulating.
While you have these coins to sell at the lowest price we are all losing money.
I for myself when I need to sell (and only when I need it) never put the lowest price. If everyone did so this and any other currency would quickly rise in value.