It's very hard to say without subscribing to your website and sending coins, how much exactly I get from you for 1 coin in AUD at any given time.
All sites that buy coins in AU basically say it on the first page, like $1234 + 5% and do not require any subscription, you just fill in your bank details, get a quote - before sending coins - and then send coins if you're happy.
Your service for selling coins seem to be very unclear and unnecessarily complicated.
so those other sites did not collect AML or KYC documents?