Wow, such strong feelings on the matter.
To me mBTC makes much more sense, I was all for it when price passed $0.50/mBTC OR $500/BTC... whichever you prefer

we can use them interchangeably easily enough.
I just think it removes a psychological barrier for folk still getting into bitcoin who think the price is 'too high' because they don't necessarily understand the divisibility aspect.As for what to verbally call them... then I don't know, milibits? I'll leave that to the crowd!
Agreed, just saw this on the newegg facebook page.