Man, the mania over ICO is waning. I don't think another E-Commerce platform with its own token would pull in the diminished ICO investors. I think it takes a special kind of use case to be able to raise the best ICO funds. But hope for the best, nothing wrong with trying.
We're more than an ecommerce platform. Ecryptostore is just one functioning platform, it's a viable product with merchants and buyers active. It's FMT that is unique and has unique utility. Read whitepaper at freemarkettoken.io