So your point would be not to use crypto at all? This is a solution for not having to convert back to fiat and not having to pay fees.
No my point is quite the contrary. Why don't they implement a solution where you and I can buy directly with crypto, without any sort of intermediary? What's preventing them to do so?
Good questions and I think eventually if and when the market finally wakes up to this they will, I guess what's preventing them is the current volatility and like all the other big companies they are waiting for others to take the first steps. While Zeex isn't a perfect solution it is providing an easy way to encourage us crypto holders to use our holdings within the cryptoverse

to pay for services and products.