I dunno why a lot is jumping in both exchanges and mining pools but yet no one is jumping for something like amazon-btc or ebay-btc. Do we have to wait so long for someone genius enough to create the first successful online merchant-market then we all start copying it ?
The only reason you are scared of them copying Bitcoin is because of personal greed. I think it would be great if large merchandizers adopted a distributed crypto-currency that is open source.
If it isn't distributed, have cryptographic functions, and open source, then it is worse in comparison anyways.