You can just persuade a person to enter into this business when a government's support comes from them because they will know that you are legit and do not scum. In this way it is easy to convince people to enter into this type of business. If there is even an online store that is affiliated with the Crypto currency it is difficult to do so. Because of the fluctuation of its price
business that involves bitcoin is very good, especially bitcoin provides a lot of functionality. it's just not that easy to build that business in some countries, because a country has their own fiat. so, it makes real transactions from bitcoin to business very difficult.