good afternoon. your WP pays a lot of attention to micro-clustering. why is it so important for TriggMine team?
because it allows to make targeting of advertisement messages more precise, increasing the efficiency of the marketing campaigns
do you mean that traditional methods kinda demographic geographic targeting wont be used within the framework of the platform, right?
nope, they can be used, but other data will also be taken into account, for example, history of purchases or behavior of particular buyers
if i got it right, it will lead to appearance of a huge number of unique segments. is this positive effect?