Don't worry about distribution, it has only just started. The top holders will sell some of it eventually if the exchange rate keeps falling for some time, in the end the exchange rate will find a support level, even if it's 100x lower than the current rate. By that time the coins will be nicely distributed. The more important thing now is to build some infrastructure - fully automatic exchange would be nice, direct conversion to and from fiat would be nice.
But till that time our job, trying to promote NXT, will be worthless as people will get disappointed. It is the most important to get the support of the community!