I think the problem is that there are three main markets for QRK right now:

those within the crypto community (experts, veterans)
those that have been dabbling in BTC and altcoin trading- but are not part of the crypto/mining community (btc-e trolls mostly)
those complete newbies (ie. never really bought a BTC before and just see a mention of QRK from keiser or still's show and want to buy a bit)

It seems like most people in the crypto community don't want to support this coin, for whatever reason

Those dabbling in trading are too afraid to touch the coin because of all the hate and hate spam you see exploding after QRK got so much attention..

Those complete newbies have issues buying the coin and setting up wallets, etc.

and now every time you want to search for QRK - there is "scam" or "premined" word or link attached to it

If I was a novice looking to invest in bitcoin and altcoins and I google QRK.. As soon as I read a few articles and opinions about how QRK is "scamcoin" I'd just rather not risk it and ignore the coin altogether

Gonna be a tough one for QRK to battle through all this hate, best of luck