Fees, no fees, reasonable fees - who cares.  That is not important.  What is so HIGHLY important is to work together to establish efficiency in the market.  This will benefit everyone.  A book with a lot of crap offers on it doesn't help anyone.  Conversely, prefunded offers which can be accepted instantly by anyone tend to make the market most efficient.  An efficient market will greatly benefit the MSC price.  If you don't understand why this is so, I am going to have to ask you to please trust me on this.  It has to do with something they teach in B school called 'efficient market theory' (funny enough)